Enjoy your Visit to Downtown Apalachicola! We receive inquiries from people wondering if downtown is still open. There’s still plenty to enjoy such as shopping, dining, eco-tours, and site seeing. To optimize your visit, please keep the following in mind:

• The City passed an ordinance requiring masks inside public buildings and in situations where social distancing is not possible. 
• Some businesses may have changed their menus, operating hours, or services as they adapt to continue serving their customers.
• Some museums and historic sites may be closed to the public at this time.
• We recommend that you contact businesses directly with questions about their current operating hours and services, as these are subject to change.

Thank you for your patience and understanding as our downtown community strives to continue serving the public in these challenging times!

When we postponed our Independence Eve Celebration normally held each year on July 3rd, we hoped we could reschedule the event for September 5th.  “We wanted to hold the event on Labor Day weekend as a celebration of summer, and hopefully as a celebration of improved pandemic conditions,” said Board Chair Jim Bachrach. “Unfortunately, after a review of all the current information and guidelines from the Centers for Disease Control, the Florida Department of Health, the Franklin County Department of Health, and Gov. Ron DeSantis’ phased reopening plan, we’ve come to the decision to postpone this event indefinitely.”

Among those recommendations is the Florida Department of Health’s advisory calling for citizens to avoid crowds and for community-wide mass gatherings of more than 250 people to be cancelled. Under Gov. Ron DeSantis’ phased reopening plan, the current Phase 2 guidelines discourage gatherings of more than 50 people. The CDC’s Readiness and Planning Tool to Prevent the Spread of COVID-19 at Events and Gatherings was also consulted. 

The annual event includes live music, food trucks, a Veteran’s Tribute speaker, the singing of the National Anthem, children’s activities, and a fireworks display reflected in the waters of the Apalachicola River. It has been recognized as an Outstanding Special Event by the Florida Secretary of State and named one of the Top 12 Fireworks Events in Florida. 

A new date has not been announced. “This event is a big draw for locals and visitors. Right now the Franklin County Health Department is reporting community spread of the virus, which would be a major concern for our volunteers as well as attendees,” said Main Street board member Susan Oakes. “Based on current conditions, we’re not prepared to announce another date that may also be subject to cancellation. We’ll continue to stay in compliance by following local, state, and federal guidelines and make decisions accordingly.” 

In an email to the roughly 100 volunteers who work the event each year, Volunteer Coordinator and retired hospice and eldercare nurse Connie Finneran expressed concern for protecting their health. “With the current coronavirus situation, planning an event on Labor weekend would not be advisable. We truly value our volunteers and would not want to ask you to place yourself or your families at risk. So, at this moment in time, this event is postponed indefinitely until it can be done safely.”

The annual event draws 8,000 people, making it the largest single-day event in the county. The celebration is completely funded by contributions from businesses and residents of the Big Bend area. Funds raised not only cover the expenses of the event but also support Main Street’s programs for the coming year.

In addition to being a beloved community tradition, the celebration has become a significant economic driver for downtown businesses, with many reporting it as their biggest sales day of the year.

“Postponing this event has been painful in a lot of ways,” said Main Street’s Executive Director Augusta West. “The impact on the children of the community has been top of mind for me. It’s been a tough summer for kids, and I imagine they would all love to come down to Riverfront Park and have fun together. I hope the community understands this decision was not made lightly. We’ll continue to evaluate our options for future dates.”

For updates, please visit www.july3fireworks.com and follow us on social media.

Secretary of State Laurel M. Lee announced the winners of the 2020 Florida Main Street Awards on July 30th. The annual awards showcase the innovative practices and projects that contribute to the success of local Main Street programs and acknowledges their accomplishments that advance the goals of the Florida Main Street Program. The awards presentation was part of the virtual Florida Trust for Historic Preservation-Florida Main Street joint annual conference.

Apalachicola Main Street’s video entitled “There’s Still a Place” won a Merit Award in the “Outstanding Image Campaign or Promotional Materials” category. The project resulted from focus groups with business owners whose collective brainstorming resulted in the idea for a video to promote downtown Apalachicola and all that it has to offer. The resulting commercial is 60 seconds long and showcases the history, natural beauty, lifestyle, and amenities of the area with a focus on Apalachicola as the heart of the “Forgotten Coast” region of the panhandle. The video promotes Apalachicola as one of the emerging destinations in Florida, which is a goal of the Visit Florida strategic plan. Since its release, the video has gone viral on social media.

Past board member Carol Guild, who retired here after a career in advertising and marketing that spanned four decades, was the creative force that shaped the project from concept to completion. “Having seen this project’s trajectory start with business owners’ ideas on a white board, and then Carol’s expertise craft that input into a such a high quality end product, and now today the video has been viewed over 80,000 times on social media, it’s very gratifying to see that positive response,” said Apalachicola Main Street Board Chair Jim Bachrach, “We are honored to have this effort recognized by the Secretary of State.”

The video features Apalachicola residents and business owners, actual tourists encountered during the shoot, and dogs from the Franklin County Humane Society. The project was funded by public and private funds provided by a grant from Visit Florida, a technical assistance grant from Florida Main Street, and contributions from Apalachicola Main Street board members. In May 2019 almost 100 people attended the premiere screening at the Apalachicola Center for History, Culture, and Art. 

Apalachicola Main Street’s ShopApalachicola.com program won an Honor Award in the “Outstanding Economic Vitality Program or Project” category. When the pandemic began, the purchase of gift certificates was widely promoted as a way to keep cash flowing to entrepreneurs. However, the vast majority of downtown Apalachicola businesses didn’t offer online options, and foot traffic dried up. To fill the gap, Apalachicola Main Street created ShopApalachicola.com, a site where customers can purchase e-gift certificates from more than 20 participating restaurants and retailers.

70% of customers who make a purchase through the program do so from two or more businesses, highlighting the benefit of grouping multiple shops and restaurants onto one easy-to-use site. Purchases have been made locally as well as from other states, pointing to the geographic diversity of the customer base in this tourist destination where businesses rely on locals, snowbirds, part-time residents, and tourists from near and far.

Customers are purchasing e-gift certificates for themselves to use later as well as sending them as gifts. In addition, they are using the program to spread random acts of kindness. ShopApalachicola.com e-gift certificates have been sent to teachers, a postal worker, law enforcement officers, employees, volunteers, and healthcare workers.

Florida Main Street is a program administered by the Division of Historical Resources under the Florida Department of State, which currently oversees 46 communities throughout the state. By implementing the National Main Street Center’s Four-Point Approach, Florida Main Street encourages economic development within the context of historic preservation through the revitalization of Florida’s downtowns – the community’s heart and soul.

This summer marks the 186th anniversary of one man’s remarkable escape from slavery in the American South. From humble beginnings he forged a life as one of the most significant abolitionists of the 19^th century. His bold escape took him from Marianna, Florida to Savannah, Georgia, and from there to New York, New England, and then the UK. A significant aspect of his bold journey of survival, perseverance, and escape from slavery was his experience as an enslaved steamboat steward on the Apalachicola River.

If you’ve never heard the name Moses Roper, you’re not alone. To Americans, Frederick Douglass is perhaps the most famous fugitive from slavery. Douglass travelled to Britain in 1845 where he lectured as an abolitionist and advocate of social justice. However, most are unaware that several years earlier Roper published his memoir, Narrative of the Adventures and Escape of Moses Roper from American Slavery and began lecturing in almost 1,000 locations across the United Kingdom.

Roper was born in Caswell County, North Carolina in 1815, the son of white planter Henry Roper and Nancy, his slave. He was sold away from his family at a young age and changed hands many times through the Carolinas and Georgia. He attempted to escape at least sixteen times, each time being captured and subjected to horrific physical punishments.

As a teenager he was purchased by a Scotsman named Robert Beveridge, a prominent north Florida businessman and founder of the city of Marianna. In the early 1830s steamboats on the Apalachicola-Chattahoochee-Flint River system were a primary mode of transport for cargo and travellers. Beveridge owned three steamboats: the Versailles, the Andrew Jackson, and the VanBuren, some of the first to ply the waters of the tri-river system. Beveridge had a contract to convey the mail between Columbus, Georgia and Apalachicola. Roper was made a steward on board the Versailles, a role that would later be key in his final escape.

The Columbus Weekly Enquirer reported in January of 1833: “The mail packet Versailles, Jacob Rynear master, arrived here on Tuesday last from Apalachicola. Col. Robert Beveridge, of Florida, entered into a contract in October last with the Post Office department, to convey the mail semi-weekly, in steamboats, from Columbus, Georgia, to Apalachicola, Florida, to commence on the first of this instant. The steamer Versailles has been purchased by the contractor and placed in the line and will convey the mail once a week from his place to Apalachicola…This line will serve a regular and safe communication between this point and Florida.”

The article goes on to describe the vessel: “The Versailles is eighteen months old and was employed in carrying the mail on the Ohio river until her arrival on the Chattahoochee. She is a convenient and substantial boat, having cabins spacious and well furnished, and we learn from her commander, Capt. Rynear, that he can run the Versailles without difficulty, whenever he can find twenty-six inches of water.”

The reference to the Versailles’ history on the Ohio River points to a fascinating story. Roper would likely not have known that the same steamboat he worked on had been at the center of a dramatic escape of two fugitive slaves, Thornton and Ruthie Blackburn, less than two years before its arrival in Florida. Their escape using forged documents to travel by steamboat prompted the slaves’ owners to sue the captain and owner of the Versailles. The United States and Canada would also become entangled in a legal battle over the Blackburns that ultimately established Canada as a legally safe haven at the northern end of the Underground Railroad.

But that story was hundreds of miles away from Roper when he first set eyes on the Apalachicola River. In his narrative, he describes Robert Beveridge as a kind man, and this period of his life was one of better treatment. However, it would not last long. Roper described what happened next: “In the year 1834, Mr. Beveridge, who was now residing in Apalachicola, a town in West Florida, became a bankrupt, when all his property was sold, and I fell into the hands of a very cruel master…a planter in the same State; of whom, knowing his savage character, I always had a dread.” This new master’s reputation for his violent treatment of slaves left Roper awash in hopelessness. He wrote, “I cared not whether I lived or died; in fact, whilst I was on my passage from Apalachicola, I procured a quart bottle of whiskey, for the purpose of so intoxicating myself, that I might be able either to plunge myself into the river, or so enrage my master that he should dispatch me forthwith. I was, however, by a kind Providence, prevented from committing this horrid deed by an old slave on board, who, knowing my intention, secretly took the bottle from me.”

They traveled by steamboat to Ocheese Landing in modern day Calhoun County, one of several small towns that had sprung up with the arrival of steamboat traffic on the Apalachicola. From there they were to travel by horseback to his new master’s property on the north Florida border. When they stopped for the night in Marianna, Moses seized the opportunity to run. Thus began his final and successful escape at age 19, an incredible journey that took him hundreds of miles through an often forbidding landscape. His destination was Savannah with the goal of sailing to the North.

Roper describes a harrowing journey that includes hiding in the brush from pursuers, going without food and water for days in the heat of summer, and running from wolves. On crossing one of several rivers he encountered, he was “dreadfully frightened at the crocodiles, and most earnestly prayed that I might be kept from a watery grave and resolved that if again I landed I would spend my life in the service of God.” Small kindnesses received from people he encountered along the way such as an old slave’s last crust of Indian bread and permission to rest for the night on a preacher’s bare floor helped him find the energy to keep going.

The fact that his father was white and his mother was mixed race (“part Indian, part African”) gave Roper a light complexion. This at times was problematic. His father’s wife was so enraged that her husband had fathered a child with his slave that she attempted to murder Roper as an infant. However, his complexion also enabled him to “pass” for white/Native American on occasion to avoid detection. He was also an extremely intelligent person who was able to devise a way to obtain a written pass that attested to his status as a free man under an alias, remarkably provided for him by a cotton planter and vouched for by white cattle drovers he met in southeastern Georgia.

In August he reached Savannah and headed straight for the docks. In his narrative Roper described the fear he felt entering “one of the greatest slaveholding cities in America, and where they are always looking out for run-away slaves…It required great courage to pass through this place. I went through the main street with apparent confidence, though much alarmed; did not stop at any house in the city, but went down immediately to the docks, and inquired for a berth as a steward on a vessel to New York. I had been in this capacity before on the Apalachicola River.”

Roper’s joy at setting sail for the North faded not long after his arrival in New York. He was dismayed to learn that slave owners advertised bounties for runaway slaves in newspapers far and wide. He saw an advertisement offering a reward for his own capture while living in Vermont. It was a constant fear of recapture that compelled Roper to sail for England in 1835, two years after slavery was abolished there. His contacts with abolitionists in Boston smoothed the way with letters of introduction.

British abolitionists funded his education which allowed him to write his narrative and lecture in almost 1,000 locations across the U.K. Today, scholars regard his Narrative of the Adventures and Escape of Moses Roper, from American Slavery as a significant early example of the fugitive slave narrative genre. The work was popular with abolitionist readers in both England and America and was published in ten different editions between 1837 and 1856.

Roper’s triumph over almost unimaginable adversity is inspirational, though his description of the angst he felt over the continued enslavement of his mother and siblings is a poignant reminder of the plight of those who remained enslaved. His attempts to buy his mother’s freedom were rebuffed, and Roper never saw her again. However, despite everything he endured, Roper had a remarkable capacity for grace. He wrote of Robert Beveridge, the Apalachicola steamboat owner, that he often prayed that God would deliver him from the sin of slavery.

Roper’s life and legacy are significant to our diverse history and heritage, but his story has been all but lost to time outside of academic circles. I’m working to change that through research, public education projects, and collaborative efforts to elevate his legacy to its rightful position.  My focus is on the lesser known chapters of Roper’s experiences in north Florida and south Georgia, while also building a bridge to what is known about his life in the UK as an abolitionist, author, and lecturer.

Collaborators include an historian at the University of Edinburgh whose research focuses on amplifying the testimony of fugitive slaves who traveled to Britain; one of Roper’s direct descendants in Australia; the Hillside Coalition Of Laborers for Apalachicola (H’COLA); and others.

Roper’s great-great-great granddaughter of Victoria, Australia is part of this team. “Although his story is heartbreaking, I believe some people are put on this earth just to shine a light on injustice and inequality,” she recently wrote. “Moses exhibited an immense will and courage to change not only the course of his own life but that of his countrymen…He stands tall amongst those whose efforts highlighted the evils of slavery.”

If you’d like to get involved in preserving Roper’s legacy, please get in touch. Also, stay tuned for the launch of a new web page dedicated to the Moses Roper Project.

Augusta West is the Executive Director of Apalachicola Main Street, Inc. She can be reached at [email protected] or 844-272-2523.

Reprinted from the Apalachicola Times.