Lately we’ve been highlighting the interesting people and stories behind downtown Apalachicola’s storefronts. Today’s Business Spotlight is on SGI Threads, located in the High Cotton building on Commerce Street. Check out what managers Jon and Michelle Brubacher have to say about the vibe and vision of this lifestyle shop, in their own words.
“When you visit SGI Threads in downtown Apalachicola we hope that you not only find a welcoming Floridian shopping experience sipping a cold drink and chatting up the days events with us, but that you discover our curated collection of vintage-inspired classics offering the effortless ease and timeless character of an island lifestyle. SGI Threads brand creators, Stephen and Cathy Hull, were inspired by St. George Island’s pristine beaches, unhurried pace and unfussy style that offers a carefree contrast to modern living. They searched for a way for them—for everyone—to access this island, this feeling, on a daily basis.
Their vision for each custom design piece is meant to evoke their memories of mornings on SGI. The sunlight is soft, the house is quiet, the coffee is strong. The plan for the day is to have no plan at all, to naturally follow the ebb and flow of the island. Maybe you search for sand dollars on the shore, or go into town for a catch-of-the-day lunch. Maybe both. Maybe neither. Smiling at the pure pleasure of such blissful choices. You’re on vacation with windblown hair, sandy toes, easy laughter. Every well-made, well-fitting piece of our apparel evokes comfy, breathable beach style with subtle, surprising details and work-to-weekend versatility, turning your closet into a never-ending vacation. Because every day is your day in the sun.
If you can’t make it into to our store, please check out our SGI Threads brand items online at www.sgithreads.com. You can always order online or call the store for a truly personal shopping experience with additional brands not available online. We have something for everyone!”
Click here to buy an e-gift certificate from SGI Threads through our online marketplace ShopApalachicola.com!